Iberian MICE Forums was established in January 2011 by two enthusiastic Tourism professionals, each of them coming from a different but complementary sector: Ana Candel, previously Owner of a Destination Management Company based in the Balearic Islands, and Andrés Merino, formerly Director of Sales & Marketing for different luxury hotels and Hotel Groups. Both have been working in the Meetings and Events Industry for more than 15 years.
Result of those years’ experience, is a deep knowledge of the market and the very needs and preferences required by MICE professionals when it comes time to attending a Forum or networking event.
Along 2014, a young but experienced team joined the company to help us grow and reach our objective to become an essential partner for the development of your MICE business.
In 2019 a new stage begins with Andrés Merino at the head of the company alone.