With our new "Seaside Collection" company umbrella, we want to make the affiliation of each of our individual hotels within the group even more evident, in order to create a strong distinction between ourselves and the other existing unified hotel chains. The name Seaside is our identity while Collection qualifies our distinctiveness. The individual corporate identity of each of our hotels will continue to exist, whilst the four-star hotels should benefit even more from the integration into our Seaside Collection, without this being a conflict for the hotel’s individuality.
As you can see, our long-standing and successful emblem, the seahorse, prevails. It now has a modern, distinctive design with the evocative lines, which reflect the uniqueness of our hotels and the modernity of our brand.